Viral marketing - the more people evangelize, the faster the message spreads and the more new people buy into it and begin evangelizing as well. Sometimes, the message itself is so exciting, few bother to look closer to see if there's any real product being offered. In the case of me2everyone.com, the viral marketing campaign works something like this: We (me2everyone.com) promise to give you x number of shares in exchange for signing up new members. The new members then get promised x number...
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